I feel like that would definitely make this feel more like a cult. Might be bad for the image of it all.
I think that would be really cool! But I guess it all depends on where you live. If its somewhere with a lot of nerd/geek culture stuff, I think they'll be able to get behind it.
This community has mellowed a lot compared to before. I don't think we'd draw as many weird people even after AZ3 starts.